Survey Design

Surveys that make sense – and get results

Say goodbye to confusing, half-finished surveys. Our professionally designed Survey Science™ Templates help you collect clear, honest feedback without the stress.

  • Crafted by research professionals – no DIY

  • Better response rates

  • More honest, insightful feedback

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Let’s be honest—most surveys miss the mark

They’re either too long, too vague, or just plain confusing. When surveys aren’t designed properly, you risk missing the real story behind the numbers.

Survey design is a science

Our Survey Science™ Designs are built on behavioural science principles and decades of research experience. With a mix of question types and logic-based paths, each survey ensures a smooth, engaging experience for respondents.

Better Response Rates

Surveys designed by experts lead to higher participation. By keeping them clear, concise, and thoughtfully sequenced, Get Smart surveys consistently outperform industry response rate averages.

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Higher Quality Results

We ask the right questions the right way. Our surveys use neutral language and structured logic to minimise bias and collect detailed, actionable insights—so you can confidently make decisions that drive real change.

Maintain Independence

You can choose to issue the survey under your own brand or let Get Smart serve as a third-party administrator. For sensitive feedback—like employee surveys—this independent option encourages more honest, unbiased responses.

Audit-Ready Quality

Need results that hold up to scrutiny? Our surveys are designed in alignment with the Research Industry Code of Practice, making them suitable for high-stakes audits or compliance needs.

Explore Get Smart Experience Insights Products

Employee Experience

When people love where they work, everyone notices.

Customer Experience

A memorable experience is your best marketing tool.

Member Experience

Happy members don’t just renew — they recommend.

Stakeholder Experience

Strategic engagement starts here.

Why Get Smart?

Your Research Partner

Why Get Smart?

  • Research-backed Survey Science™ designs for better response quality
  • Easy-to-digest, insightful reports deliver what you need to know, when you need to know it
  • Confidential Industry Benchmarking to see how your organisation measures up
  • Action feedback immediately with Smart Route™ Alerts
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Let’s do this

Are you ready to commit to Experience Excellence? Wherever you’re beginning from, we’d love to chat about how we might work together.

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