From a single insight to a powerful experience platform—this is the story behind Get Smart and the people reshaping how businesses listen, learn, and lead.

Get Smart is the brainchild of Cristine Angus, founder of leading market research and strategy firm Angus & Associates.

The idea behind what would become the Get Smart Platform was first sparked when Cristine served as a judge for annual industry awards. As she reviewed the entries and listened to presentations, one thing became increasingly clear: the customer’s voice was missing. Organisations were making decisions based on assumptions, not insights. They simply didn’t know what their customers were really thinking or feeling.

Get Smart was the opportunity to change that—so she rallied a team to make deep research, supported by Angus & Associates expertise, more accessible to organisations of all sizes.

Today, the platform powers Get Smart’s Experience Insights programmes and supports custom research at the highest level—whether delivered by Angus & Associates or increasingly, research professionals around the world.

Get Smart is a wholly owned software brand of Angus & Associates Ltd.