Experience Insights

EX4 connects experience to business performance

You’ve measured customer experience. You’ve looked at staff engagement. But have you ever seen how they work together, and how they link to your bottom line?

Are you ready to experience excellence?

The EX4 Framework

EX4 combines four core experience insights inputs – Employee (EX), Customer (CX), Stakeholder (SX), and Brand (BX) with sector specific business performance metrics such as EBITDA.

The result? A crystal-clear view of what’s driving your performance… and what’s holding you back.

Why EX4 is different

Traditional surveys look at isolated pieces of the puzzle. EX4 connects all four lenses and shows how they influence each other.

All of it correlated with sector specific business performance metrics, so you can prioritise the most impactful actions.

See what really drives performance

EX4 doesn’t just give you scores and benchmarks, it maps your experience data against the business performance metrics your organisation defines, as a correlated time series.

Each experience module comes with a clear, data-driven set of actionable steps to move the needle, so you’re not just looking back at what happened, you’re guided on what to do next.

The power of benchmarking

With EX4, you don’t just get your own data, you get context:

  • By sector (e.g., tourism, hospitality, retail)
  • By size (similar-scale businesses)
  • By life stage (similar-stage businesses)

This means you see exactly where you’re ahead, behind, or on par and how to close the gap.

Man with a clipboard standing in front of a giant clipboard surrounded by charts, a target, coins and the letters KPI

The EX4 growth blueprint

Once your data is in place, EX4 creates a tailored High-Performance Business Blueprint that identifies:

  • Your top drivers of success
  • Where small improvements could unlock big gains
  • The quick wins and long-term strategic moves

This is your evidence-based playbook for sustainable growth.

Who is EX4 made for?

EX4 is built for leaders who want to:

  • Increase customer loyalty and repeat business
  • Boost employee engagement and retention
  • Strengthen brand reputation
  • Optimise business performance
  • Lift sector capability
  • Pursue excellence

It’s trusted by leaders who can’t afford guesswork.

Ready to discover your EX4 potential?

In just 15 minutes, we’ll walk you through how EX4 works and what it could reveal in your business.

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