Brand Monitor

Real brand insights from

real people

From awareness to advocacy, understand how your brand performs across key stages of the marketing funnel from a population-representative sample of survey respondents across New Zealand and Australia.

  • Population-representative data
  • A brand intention index you can trust

  • Monthly updates to your inbox

Find out if Brand Monitor is for you

What will I learn from Brand Monitor?

Brand performance tracking from an expert-crafted branding survey for consumer market focused organisations in New Zealand and Australia.

  • Track your brand intention in NZ and Australia
  • Confidential benchmarking
  • Expert-crafted branding survey
Brand Monitor

Brand Monitor uses measures based on usage intention with brand familiarity, combined to produce a brand intention index that provides a clear view of your brand’s overall position and potential within the competitive landscape.

Measures
  • Brand awareness
  • Consumer-assessed product knowledge
  • Propensity to purchase
  • Market penetration
  • Net Promoter Score or other measure of market advocacy for your brand (tailored by sector)
Monthly Reporting
  • Brand intention by New Zealand region and key demographics (age, gender, etc.)
  • Brand intention by Australian state of origin and key demographics (age, gender, etc.)
Confidential Benchmarking
  • Domestic brand intention index

  • Australian brand intention index

  • Market advocacy

Available Add-ons

  • Add competitive brands for further insight

  • Focused on a specific region? Expand the sample in your target market for an additional fee

Real brand performance data from real New Zealand and Australian consumers

Brand Monitor is tracked through Angus & Associates population representative survey of New Zealand and Australian consumers. Annual sample is dependent on target-market size.

Brand Monitor for Tourism

Brand Monitor is available for Tourism organisations such as Visitor activities and attractions with a specific tourism lens.

Brand Monitor for Tourism included features

  • The Australian and New Zealand population-representative samples are limited to travelers and leisure users for the most relevant insights

  • Market advocacy measures the extent to which your community agrees or disagrees that your brand makes a positive contribution to help you understand your brand’s social license

Brand Monitor for Retail

Brand Monitor is available for National and Regional Retail brands with a specific retail focus.

  • Market advocacy measures are focused on market propensity to recommend your brand

Let’s do this

Are you ready to understand your brand’s impact? Wherever you’re beginning from, we’d love to chat about how we might work together.

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